On the importance of developing, introducing, and sustaining Communication Standards

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This publication illustrates the importance of developing, introducing, and sustaining Communication Standards between companies, and between companies and individuals.

When communicating with companies from UK, China, EU/EEA/EFTA (via means of meetings, presentations, conferences; or consulting individually etc), it is important to pay attention to, or hold a focus (where appropriate) on needs of companies from UK, and/or China, and/or EU/EEA/EFTA, as well as reflect on interconnections.

In order to meet this goal, it can be useful to approach the communication process with companies from respective countries through establishing and elaborating standards of communication, that are based on current conditions of doing business in corresponding countries, including the sphere of personal data protection that is linked to customers (that every company has), and who also can come from different countries with different or common features in private data protection regulation.

1. Establishing and introducing target groups

When preparing the session of communication, it is suggested to address the audience on the bases of their needs and external requirements; the establishment and introduction of target groups can help; the target groups can be linked to two main categories which are; ‘Individuals’, and ‘Companies’ (Picture 1).

Picture 1. Establishing and introducing target groups helps to create a structured flow information

It is advised to have a link to categories ‘Individuals’ and ‘Companies’, because application of private data protection rules have specific provisions that are addressed differently to individuals and companies. Ignorance of these facts negatively influences on the ‘usefulness’.

2. Developing and sustaining Standards of Communication with target groups

Preparing and conducting communication with the audience without separation on target groups can help to omit overlapping and confusion in understanding of the information flow. Then, a presentation of a topic on technology and innovation (or, consulting individually) can lead to a logical structure; it is also accessible to show the interconnections where applicable due to the international cooperation (Table 1; Table 2).

Table 1. Individuals as a target group (ITG)

Table 2. Companies as a target group (CTG)

3. Conclusions

  1. The elaboration and implementation of the corresponding standards can help to create structures of components in the complex information flow.
  2. The elaboration and implementation of the corresponding standards can contribute to defining which components belong to which structure; examine needs of companies (or individuals as customers); be flexible, react accordingly, and help to meet their needs.
  3. The Standards are suggested to be treated as ‘live’ documents, that are subject to regular updates due to changes in the business environment, as well as changes in regulation (legal) requirements.

Author: Dr. Elizabeth Sushko-West
Published: 8 November 2021
Updated: 2 May 2022 

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